Martti Fischle

Improve the marketing efficiency ratio, ROI for all marketing activities and establish promotions and campaigns

Tracking and analysis of weak routes and planning comprehensive action plans with the help of promotions, blitzing, PR stunts and marketing events

The Marketing Development Programme functions as a professional marketing consultancy house. During my time on this practical based masters programme, I provided an array of unique marketing solutions for several leading multinational companies including branding, economic impact studies, customer profiling, event management, strategic development and market research.

Sourcing, review and analysis of sales figures of a new product introduced within the SBB

Ongoing monitoring of transport competitors as part of the marketing of the Euro 08 championships

During the summer of 2005, I worked in the customer relations department of Deutsche Bahn Frankfurt. During this time, I was an assistant to the Head of International Relations where I was responsible for the organisation of the UIC Railway forum in Frankfurt. During the summer of 2006, I worked in the customer relations department of Deutsche Bahn Munich where I was responsible for informing employees about new customer based IT programmes and overseeing their implementation and usage.

Client management, time management, negotiation skills, team work, leadership skills

Marketing Communications, Business Strategy, Event Organisation, Event Risk Management & Legal Issues, Services Marketing

Sales Management, Tourism Management, Event - & Project Management