Marwan Naami

Mission for driving revenue growth and partnerships portfolio for embedded BaaS, PaaS, and LaaS solutions to banks, retailers, and SMEs across Europe, with a Focus on France. Banking-as-a-Service (BaaS): Current account, cards... Payments-as-a-Service (PaaS): Settlement account, Sepa transfer & local schemes Lending-as-a-Service (LaaS): Cash loans, BNPL, Receivable purchasing ...

Spearheaded B2B Client acquisitions, Business development & implementation of strategic partnerships for lending & payment solutions (including cards, BNPL & instalment loans across Europe - through tenders, RFI & RFPs or C-level discussions Managed the Global BD & KAM team overlooking a large portfolio of Retailers / Successfully expanded lending and payment services of most clients across multiple European markets for both online & in-store Actively participated and led parallel initiatives regard

Rocking the business of Credit, Cards & Payments in Europe and Africa Driving Loans, Cards & payments solutions projects throughout the Payment Business Units in up to 19 countries Deploying Combo/Multichoice cards with embedded charge, instalment & revolving options throughout multiple geographies - serving retailer partners in diverse fields from Tourism & retail to home furnishings & electronics Improving Home Banking & card-app features for an enhanced customer experience for card holders / Managi

Co-lead the Innovation & Startup program of the American Chamber of Commerce in France Supporting & connecting Startups, SMEs, Entrepreneurs & young professionals with a strong interest in fostering the transatlantic growth & partnerships

Set up an impact-driven innovation strategy: a dozen client & process solutions launched successfully. E.g. authentication, fraud detection, RPA, Loan validation, cash management ... > measured success with substantial increase in revenue, efficiency, cost saving & NPS Managed a portfolio of tech companies & Fintech providers & partnerships (in payments, AI, IoT, fraud detection…) from sourcing to negotiations, deal-making to build & run [e.g. IBM, Salesforce …]

Initiated a team of up to 12 people, set up of a first-of-a-its-kind Startup Program serving clients, processes & digital transformation > leading to over 26 successful PoCs in 2 years throughout the Group Built and Managed the BNP Paribas Retail Innovation strategy, involving partnerships with a VCs & digital labs, business strategy and startup ecosystem companies to score up Innovation in the Group Strategy

Managed the roll-out of a new-of-a-kind cross-countries offer dedicated to bi-national retail clients Managed development & launch of a dedicated offer for unbanked & underbanked prospects, rolled out in the Moroccan & Turkish subsidiaries – KPIs +100k new client acquisition in a year

Monitored Product Managers’ end-to-end Launch process of new Telcos, banking & payments products such as Orange Money (Leading payment solution in Africa), SME Pack Offer, ForEx services – KPIs: 45 products tested per year in 23 countries > 65% successfully launched & + 10 to 15% revenue increase per country

Created & led Marketing campaigns for various Telco products: triple & quadruple play, TV packages, VOD, Data and landline extras – through all channels (emails, mailing brochures, MMS, text messages, voice messages…) – database of 1,5 millions users – KPIs +20% of upsell & Cross-sell

Created and monitored end-to-end Market & customer survey campaigns : survey conducting, results analysis to conclusion and recommendation to clients of multiple industries such as Orange, Crédit Agricole, Club Med, Mc Donald’s, Unilever, Kraft Foods, Lipton , Magnum…

Creator and active member of « Solid’Aide », Moroccan children schooling association