Mary Manukyan

- Collaborated with the engineering team on API integrations and prompt optimisation for AI features - Authored detailed PRDs, including user stories, acceptance criteria, and API specifications, driving cross-functional alignment across engineering, design, marketing and legal teams - Integrated AI-powered call summary feature using LLM technology to automate advisory workflow documentation, reducing manual effort by 20% - Managed the product lifecycle from ideation to launch and optimisation

- Selected for competitive one-year WISTA Management funding program and participation Gründungswerkstatt Adlershof (GWA IV) program - Defined product requirements and user stories for core platform features, including user dashboards, onboarding flows, and specialist matching - Leveraged Cursor AI to rapidly prototype features and collaborate with engineering on software infrastructure enhancements - Owned end-to-end product lifecycle, from business plan to product MVP roadmap and investor pitch

- Successfully managed and operated 100+ outbound campaigns, achieving a 30% revenue increase in 60% of cases by testing and refining hypotheses. - Optimised and managed automated email campaigns across 4 EU marketplaces - Conducted data-driven A/B testing based on customer insights and new title launches

- Partner with content owners to receive media assets - Get audio and video content metadata from specialized sources, manage databases of more than 10.000 media assets - Media Quality control of all audio and video files to ensure uninterrupted user playback - Propose data-driven actionable steps to boost media services usage among subscribers

Banking and Financial Management; Business Correspondence and Organization of Office; Finance and Credit; Management; Organizational Behaviour; Strategic Management; Labour Economics; Macroeconomic Regulation of Economy; Microeconomics; Higher Mathematics; Marketing