Masego Raseroka

• Developed and executed comprehensive marketing strategies for the ERI and D&I sectors, aligning with firm-wide objectives and driving significant business growth. • Spearheaded the successful launch of the 2024 Tech Trends for the Africa firm, resulting in increased client engagement and securing new business opportunities. • Partner Marketing - Managing and curating Campaigns for and with Alliance Partners.

• Lead Generation: Implemented and managed effective lead generation campaigns, leveraging email marketing and paid media to drive qualified leads • Event Management: Organized and executed successful global events, including coordinating logistics, speakers and sponsorship partnerships. • Brand Management: Oversaw global brand management initiatives, ensuring consistent messaging and brand identity. • SEO: Implemented SEO best practices to increase website traffic and improve search engine rankings.

Event Management: Successfully coordinated and executed seven external, client-facing events, both physical and hybrid, ensuring seamless delivery and exceeding client expectations. • PR and Media Relations: Collaborated with the Africa Communication Group to develop and execute targeted PR campaigns, elevating the company's external image. • Client Relationship Management: Maintained strong client relationships through effective communication, prompt response times, and tailored solutions.

• Lead Generation: Managed lead generation campaigns, tracking and nurturing leads through the sales pipeline. • CRM Management: Utilized HubSpot and SharpSpring to streamline marketing and sales processes, train team members, and analyze performance metrics. • Project Management: Successfully managed multiple marketing projects simultaneously, ensuring timely delivery and adherence to budget. • Brand Management: Maintained brand consistency across all marketing materials and channels.

• Strategic Communications: Collaborated with senior leadership to develop and execute internal and external communication strategies, including presentations, newsletters, and articles. • Event Management: Coordinated and executed a variety of events, including corporate events, conferences, and community outreach initiatives. • Digital Marketing: Managed social media channels, creating engaging content and building a strong online presence.

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