Masoome (Massi) Elyasi

As a UX designer on my team, my primary responsibilities revolve around designing a B2B app from the ground up. This entails conducting various user research methods, both quantitative and qualitative, to gain valuable insights. I then utilize this information to create wireframes and develop prototypes. Once the app is ready, I focus on user onboarding and regularly conduct usability testing and user research.

In my role as a UI/UX Designer within the Innohub department, our team at Bosch Building Technologies is dedicated to delivering innovative and practical IoT solutions for various business units. As part of this team, I created prototypes, designing wireframes, and crafting storyboards.

With experience as a designer, I embarked on a journey to deepen my understanding of user experience and behavior. I pursued relevant courses to enhance my knowledge in this field. As my first undertaking in this new realm, I decided to create a solution for the company I was employed at. Drawing from my familiarity with the company’s challenges and the users’ needs, I assumed the role of a product designer.Collaborating closely with the stakeholder, the CEO,I embarked on this project with great enthusiasm.

In my role as a graphic designer, my responsibilities encompassed a range of visual content tasks. I was tasked with creating engaging visuals for our social media platforms, designing banners and posters to enhance our website’s aesthetics, as well as producing illustrations and storyboards for various projects.

As the Art Department Coordinator, my primary responsibility involved planning and organizing the annual exhibition of students' artwork within the school.

As a product design teacher, I led students through a complete process: understanding real-world problems, brainstorming diverse solutions, planning designs, and hands-on execution. This approach fostered a solid product design foundation and empowered students to craft impactful solutions.