Massiel Capellan

Led the rebranding initiative for Simple Germany, developing a new brand identity that effectively communicates their mission.

- Achieved client conversions by building branding, design, digital content, print marketing materials, and UI/UX for three projects. - Boosted sales by developing a series of videos to introduce products and services and to capture new leads. - Trained junior designers and other staff to follow branding best practices. - Increased lead engagement by creating presentations and deliverables consistent with each product’s core messaging.

Developed robust and reliable Design Systems for companies in the healthcare and hospitality industry through consulting, managing, and creating visual content. Managed a team developing a video series for a financial app while helping design, coordinate, and build the project. Built the Riverfox Studio’s Brand Identity.

Created messages for a new advertising medium format by adapting and designing content for the platform.

Produced layouts for magazines, exhibitions, government reports, and books following the art director’s guidelines. Color-corrected, edited, and retouched images for music albums, art exhibitions, magazines, and books.

Increased the publishing department’s workflow by implementing and promoting new design tools and kickstarted a collaborative environment. Created illustrations, layouts, and book covers, yearly planners, and the Tobogán magazine.