Mathieu Sottas

• Responsible for internal market research & online marketing data selection • Responsible for job scheduling with Automic Automation Engine • Select, execute & optimize targeting for 1:1 marketing campaigns • Consulting for marketing managers to prioritize campaigns according to strategic & financial aspects • Creation & design of marketing tests and programming of targeting logic with SAS/SQL • Evaluation of campaign performance based on reports • Ensure the requirements of the data warehouse

• Responsible for Performance Marketing for Careerplus AG, Qualis Vita AG and Contaplus AG - Strategy, Budget, Search Engine Advertising, Retargeting, Job Platforms, Social Advertising, Display Advertising • Responsible for the websites careerplus.ch, qualis-vita.ch and contaplus.ch - Search Engine Optimization, Content, Structure, Functions, Usability and Landing Pages • Data Analysis and Reporting - Marketing and Operations

• Responsible for Online Marketing of the online shops fashionfriends.ch, stromberg.ch, brandstore.ch, quaps.ch and beautybox.ch - Strategy, Budget, Search Engine Advertising, Display Marketing, Retargeting, Affiliate Marketing, Social Advertising and Data Feed Marketing • Analysis and reporting of all measures for business and company management • Responsibility for the training of marketing trainees • Development of the data analysis system - Customer Journey, Attribution and Cross Device Tracking

Wirtschaftsinformatik

Major/Hauptfach (150 ECTS): Betriebswirtschaftslehre; Minor/Nebenfach (30 ECTS): Kommunikations- und Medienwissenschaft