Matt Bartelsian

Aggressively executing a global business development and partnership strategy for Armenia's leading high-end IT innovation outsourcing consultancy and Windows Phone developer.

Pomegranatopia exists to conceive, fund, launch, and build highly profitable businesses that transform society. Having witnessed first-hand the tepid success achieved by top-down, government-funded programs throughout the developing world, we believe that real societal change must come from the ground up.

- Launched Yerevan’s premier brand consultancy to help Armenian companies develop brands that are globally competitive. - Developed rebranding strategies for clients in e-commerce (ixibit), fashion (Nina Hovnanian Couture), insurance (Arajin Insurance Company), software outsourcing (BroncoWay), pharmaceutical distribution (Arpharmacia), carbonated beverages (Kotayk) and in the non-profit sector (Center for Leadership Development) to help them build greater awareness and traction with consumers.

Developed a holistic business development approach for a leading-edge, 3D visualisation technology start-up. Worked between the tech team, partners, and clients to deliver a product that was well-suited to the market's needs.

Transferred to China as a part of a new management team tasked with turning around a chronically under-performing and mediocre agency. Ran key clients including Unilever, HSBC, and Coca-Cola for China.

Led an account team of 9 at the most inspired agency in Singapore. In 18 months helped shift the perception of Lowe from that of a graveyard into an agency that was awarded “Singapore Agency of the Year” by the regional press. Took Travelocity to launch in Asia.

Led one of Australia's leading agency's relationships for: eBay and Monster.com for Asia/Pacific. Also was the day-to-day lead for Johnson & Johnson, and Unilever in Australia.

Led the effort to globalize brand strategy for the world’s most trusted brand – Johnson’s Baby. Worked directly with J&J Global Franchise Directors. Reported directly to Lowe’s President, Multinational Clients.

Worked on Tylenol for Saatchi & Saatchi/Healthcare. At the time, Tylenol was the largest pharmaceutical brand in the US in terms of media spending.

Was the day-to-day project lead for Unilever's margarine and Nestle's confectionary business in Poland.

Coordinated key product launches and relaunches for Procter & Gamble, Star Foods, and Masmix. Also managed Poland's most successful new business team during that time.