Matteo Betti Degl'Innocenti

Coordinating around 60 Facebook pages for 8 brands Supervising 15 media agencies across 20 local markets Reviewing and editing social media calendar Ensuring adherence to visual and written brand standards Monthly reports to the different Regional teams

Developing and improving social media and online communication Implementing promotional material for the Marketing team Screening and execution of email calendar for all online and retail store events and campaigns Collaborating with subsidiary markets to ensure emails are relevant with and correctly translated

Tailoring and developing the Italian verbal identity of LEGO Customer Service Maintaining contact between LEGO Italian office and Customer Service team Troubleshooting and screening the Italian website to ensure outstanding communication and a great user experience

Developing brand presence on social media platforms, particularly on Facebook with an increase of +230% of total fans in less than one year Managing the commercial and marketing side of the business Attracting new retailers from the French, German and Spanish speaking countries Regularly dealing with over 200 wholesalers, running reports and encouraging them to place orders