Matthias Klein

Regular overall performance analysis of the website, as well as monitoring & measurement of the impact of implemented content, developments & features Analysis of quantitative & qualitative data to gain a better insight on customer behavior & needs, to identify problems & potential for improvements Create, evaluate, prioritize & implement testing roadmap & onsite activities to optimize conversions and further KPIs Representing the Marketing Department in the project of implementing a new E-Commerce solution

Project lead in various fields of re-designing ifolor.com Project support within the implementation of a new CMS-platform. Manage external agencies for design and A/B-testing. Overall responsibility for Onsite Conversion Optimization. Develop and implement strategies to improve conversion rate and usability. Building a detailed reporting structure for the website. Monitor and analyze the general website performance, create action plans and measure their impact.

Project lead in various fields of country roll outs of the online stores Acquire and lead the content and campaign team Manage external development agency for sprint planning and release management Evaluate, concept and implement new shop functionalities and developments In charge for A/B-testing to analyze and optimize user flows Develop and implement strategies to improve conversion rate and usability Measure and analyze the general website performance, as well as promotions and marketing campaigns

Support the global launch and relaunch of website Analyze user flows, concept and execute A/B-testing Concept and evaluate new shop functionalities and developments Manage third party systems for onsite search and recommendations Establish and improve an individualized and personalized user experience Responsible for all marketing, product and shopping content on mammut.com Brief and approve content for website and newsletter Manage external SEA and SEO agency

Support to develop and implement the marketing and multi-channel plans across relevant online channels Work with product merchandising managers to develop needed content, stories & product information Improve conversion rate of product & category sales based on performance reports Plan and manage marketing activities & various shop development projects Manage the E-Mail marketing channel, promotions, onsite search & sorting Content & product migration, as well as for testing at the relaunch project

Provide general administrative support, such as presentations, agenda and travel management for the Global Retail team Develop, create and update regional and global financial reports for the board Manage and support various retail projects on global level Organize and prepare global meetings and events

Full responsibility of managing a surf camp including delegation and coordination of the camp staff. Managing surf school schedules and organizing leisure activities. Representative of the guesthouse and surf school in terms of authorities and guests.

Coordination, contribution and securing on-schedule flights. Service orientated passenger care including complaint management.

Analyze and benchmark the adidas Originals online appearance Develop and implement the adidas Originals newsletter Plan, organize and execute adidas Originals events

Marketing and back-office-tasks for the adidas Originals sales team Market and competitor analysis in the fashion industry Plan, organize and execute adidas Originals events

Marketing Management, Business Management, Southeast Asia Economy, Finance and Investment, Indonesian History (Ethnology, Culture and Customs), Indonesian Language.