Matthias Scholz

"The (___) Gallery" (by Queer Art Collective e.V. Hamburg) is a pop-up event defying art world norms, providing a bold, inclusive platform for queer and marginalized voices. More than an exhibition, it’s a space for raw expression that challenges power structures and redefines contemporary art.

I have been creating and directing brand designs and identities since 1998 and worked across a diverse range of industries, from big, global corporations to small and inspiring start-ups. Having started in traditional graphic design with a strong focus on branding and corporate identity helped me shape a profound understanding of what makes a brand compelling and successful.

VSM Studio is a design and visual communication studio working on the intersection between brand design and branded spaces. We fuse design and architecture to create experiences where brands emerge into consciousness. We believe in creating experiences that are every interaction between a brand and the individual: the indelible image, the pop-up experience, that spark of a moment when a company’s worldview and a single person’s identity fall in line.