Matti Tavakoli

Project: Led the rollout of a centralized, mobile app loyalty and rewards platform for Iran’s largest grocery retail chain, replacing fragmented legacy communication channels. - Increased customer lifetime value and repeat purchase frequency by launching digital promotions, personalized offers, and behavioral incentives in the loyalty app. - Translated complex marketing and business objectives into PRDs and user stories, defining automated workflows and microservice boundaries with engineering.

Project: Supported digital transformation across 10+ service verticals (food, retail, beverages, flowers, payments) within Snapp’s large-scale multi-service marketplace platform. - Prioritized transformation initiatives under tight resource and technical constraints using RICE and Value vs. Effort, and feeding them into a structured product roadmap. - Coordinated cross-functional squads using Agile/Scrum practices - Directed MVP design and delivery, launching a production-ready solution within 3 months

Co-founded and scaled a last-mile optimization platform from MVP to strategic exit, serving 5,000+ drivers and 200+ enterprises. Led product delivery and team growth to 25 members. Automated routing and logistics workflows with algorithmic decision systems, achieving 91% user retention and 82% CSAT through data-driven operational transformation. Sources