Mattia Crola

Responsible for DIY customers (National & International): - Understanding how the customer operates and developing a strong network with key stakeholders. - Management of Trading Agreements, rebate structures and aged debt sitting on the accounts. - Understanding the market landscape and recognizing trends and potential risks. - Annual negotiation of trading terms & price increase. - Forecasting and demand planning. - Delivery of agreed sales budget and business objectives. - Build promotional plans.

Responsible for Top Customers Food Channel, DIY, Department store, E-com - Develop account strategies in accordance with overall channel strategy - Develop account goals and business plan with customer - Negotiation of national agreements - Forecast, budget and track account revenues and cost - Cooperation with the Trade Marketing Management - Conduct regular reviews of business performance, promotion strategies - Continuous research of new potential customers - SMART lighting expert (ZigBee and Bluetooth)