Max Dörr

Definition of the interaction logic at the touchpoint vehicle. --> Focus: Entertainment [Department: Development]

- Definition, planning, execution and analyzation of promotional events (e.g. Black Week) and other marketing/campaign-related activities in close collaboration with internal and external stakeholders for ConnectedDrive. - User experience optimization by analyzing the user journey and customer needs, including the definition of hypotheses and execution of A/B test scenarios. - Centralized content implementation for ConnectedDrive related activities in the online store.

- Promoting events (e.g. Prime Day, Cyber Monday) on the gateway as well as being responsible for customized/sponsorship gateway experiences. - Driving fun & engaging initiatives, including new, curated, exciting things outside the ordinary experience. - Responsible for customer experience on all devices, including Alexa/Echo topics for retail.

- Creating business plans for new opportunities, developing and executing project plans for the launch of new features. - Driving category growth through detailed analysis of KPIs, the industry, seasonality, global trends, and turning it into strategic insights and actions. - Ongoing optimization of marketing campaigns, search engine optimization (SEO), social media and other channels.

Responsible for defining and creating cross-media strategies for external customers and analysis of executed events.

Marketingmaßnahmen

Informatik & Design, Thesis: Mobiles Marketing für QSR (Quick Service Restaurant)