Maxim Fedyna

Investor’s pitch, startup business plan preparation and financial model development for clients from different fields.

Responsible for management and development of L’Oréal Paris brands. Mobilize and collaborate with other departments and partner agencies: - Returned subbrands to growth after significant fall more than 20% per year using marketing strategy improvement via competitors’ analysis, brand strengths known from other countries and launch of new products to uncovered market segments: - Implemented the marketing mix strategy for different brands from the portfolio.

Responsible for analyzing databases SAP, Nielsen, GFK Retail, GFK Household, Hipercom and preparation of the following recommendations for brand teams: - Led the market review with the presentation to a general country manager, highlighting key facts and their causes. 
 - Prepared market shares model for M&A project in close collaboration with the General Country Manager. 
 - Forecasted dynamics of the whole beauty market and estimated shares of all new launches.

Was responsible for performing primary analysis, deriving logical conclusions, and preparing presentational materials and recommendations for the client: - Market reentry strategy review for an international producer of baby food in Russia (the Client international sales over
 16 bln USD in 2013). - Investor’s pitch and startup business plan for an innovative media system in the ATL advertising industry.

- Participated in the development and implementation of new software for monitoring the distribution centers’ efficiency of work - Developed three versions of the handbook ‘How to work in the monitoring program’ for separate groups of users