Maximilian Schmidl

- Improving maternal and infant well-being by building a digital ecosystem connecting families with certified experts. - Scaling digital reach to 30,000 parents/month through data-driven GTM and consumer-centric growth strategies. - Award-Winning Growth: Won the prestigious "100,000 € Idea" award by Radio Gong 96.3, securing media funding for market expansion.

- Drove double-digit growth and managed a €75M+ P&L for 13 key accounts across grocery, discount, and department store channels. - Created seamless omnichannel shopper experiences, unlocking innovation for both new and existing partners. - Spearheaded long-term channel strategies and revenue growth management initiatives. - Led a high-performing team (5 FTE), focusing on structured talent development, succession planning, and fostering a strong winning culture.

- Growing category share for grocery, discounters, and impulse channel - Leading all research for German market, creating insights, and developing an action plan for the leadership board

- P&L owner for CELEBRATIONS brand & seasonal portfolio - Driving growth jointly with global brand board and regional team incl. new product development and portfolio optimization

- Bringing the brands’ fun to the POS in close collaboration with internal stakeholders and external agencies to gain shopper attractiveness - Promotion budget owner for chocolate portfolio

User-generated content – Ein State-of-the-Art-Review

BMW Group Brand Management: Praktikant im Produktmanagement BMW + MINI Lifestyle