Maxwell Hoffmann

Portland, Oregon: Manage staff in Argentina, Egypt and Dubai for multilingual production and QA. Recruits, hires and trains other DTP staff as needed. Tech sales support an d consulting, analyzes content and document assets for estimates and new project work flow. Authors industry articles and presents at major conferences and webinars. Provides ongoing research in new technologies and solutions to clients and staff.

Global production lead for domestic and european business units. Qualify and pre-flight key multilingual publishing projects for off-shore (CHINA) production. Provide spot QA and write SOPs for remote staff. Research solutions and resources for unusual project needs (e.g. Arabic HTML Help.) Co-developed and delivered Globalization Boot Camp for major customer, ensuring content is optimized for localization. Provide pre-sales content analysis and consulting; write key sections of responses to RFPs.

Promoted to high visibility position in sales support, creating training and consulting solutions in XML, multilingual publishing, data migration, project management and structured FrameMaker. Developed on-line training courses and technical resources that differentiate ENLASO from its competitors.

Promoted during management buy-out of company to manage company's largest account , which averaged $1.2-$2 million in annual revenue; owned business development and support staff management, including publishers and glossary manager. Managed off-shore desktop publishing staff on large projects.

Managed development of XML translation tools and publishing solutions, including JCAT (JAVA based Computer-Aided Translation.) Helped develop industry's first XML publishing “round trip” to/from FrameMaker, two years before FrameMaker 7.0

Developed & provided customer training and consulting in FrameMaker and SGML DTD development. Subcontracted to Xerox to develop front-end for large scale customized authoring system for major provider of training materials. Increased sales by 43%.

Provided advanced L10N tech support and training on FrameMaker, Arbortext (SGML) and Interleaf from company headquarters. Managed multi-lingual document template development and publishers on projects exceeding 1,500 pages in up to 16 languages, including Japanese, for highly structured tech docs.

Managed worldwide third party developer program from company’s world headquarters for Autodesk’s Multimedia Division (now known as Discreet). Recruited developers who wrote extensions to products, including forerunner of Autodesk 3ds Max.

Worldwide responsibility training domestic & international sales force to sell FrameMaker and ancillary products. Created course materials, standardized demos across UNIX, MAC and PC platforms. Trained groups ranging from 25 to 220 participants in the USA, Canada, Europe, Brazil and Australia.

Owned all marketing aspects FrameMaker. Defined final project specifications and product launch for FrameMaker; led team meetings and beta-test groups; drove significant UI changes. Conducted press tours and product launches. Created strategic marketing messages during IPO.

Built company’s first sales support resources from scratch; hired and managed 9 local and remote applications engineers. Created first "canned" demos. Primary product presenter to investors.

Provided high-level technical sales support, closed multi-million dollar sales on UNIX-based publishing solutions. Platforms included Sun, DEC, Apollo, IBM and MAC. Responsible for company's entry into aerospace (Boeing, Lockheed). Product now known as Quicksilver.