Mayumi Morimoto

Conceptual design, responsive web design, wireframe creation, content strategy, user testing, project management with developers, conversion analysis and optimisation

Wireframing of new app features, conducting usability test, communication with both internal Scrum team and external developers, project management, UX and functional software testing, release management for App stores.

Customer requirement analysis, communication with stakeholders, specification of user stories, product backlog prioritization and management, sprint meeting moderation and working with internal Scrum team.

Conceptual design, wire framing, web analysis, online marketing, product management, general management. Company projects included about 25 websites for promoting language courses abroad.

Sole responsibility for the Japanese market. Implementation of an Online Affiliate program and other online marketing activities.

Online and offline marketing activities to recruit new students. Counseling potential students to help selecting the best program for them.

User-centered Thinking, Heuristics of Usability, Usability analysis, User personas, Information architecture, Semantics & SEO, Wireframing, Prototyping, User flows, A/B Testing, Basics of UI, Visual Design, Conversion rate optimisation