Mazen Ghalayini

Lead end-to-end project delivery, ensuring alignment with client goals, compliance, and firm standards. Manage budgets, risks, and timelines across engagements while mentoring high-performing teams. Act as the main client contact, delivering strategic insights. Collaborate on go-to-market strategies, drive digital transformation, and enhance operational efficiency, ensuring full regulatory and policy compliance.

Develop and manage project proposals, plans, and resource allocation. Lead event planning and execution for conferences, tradeshows, and forums, including live coverage (e.g., WEF, FII, Misk). Create media kits, content, and landing pages to boost engagement. Coordinate vendors, manage social media, and implement PR strategies. Align deliverables with project scope and analyze event performance to inform future initiatives.

Developed and implemented integrated strategies across communications, PR, content, and events to boost brand awareness and drive conversions. Led data-driven campaigns, content creation in English and Arabic, and media engagement to position brands as thought leaders. Managed event planning, advertising budgets, and performance analytics to optimize ROI, engagement, and business impact.

Managed trademark application prosecution and registration maintenance, ensuring timely fee payments and renewals. Prepared client reports, correspondence, and translations. Oversaw domain name registrations and formalities. Supported portfolio audits, transfers, and coordinated with agents to implement registration processes, ensuring compliance with statutory deadlines and procedural requirements.

Developed brand consistency through marketing materials and website content. Created promotional assets and project proposals emphasizing competitive and environmental strengths. Conducted market analysis and price reporting, identified growth opportunities in MENA, and presented insights to leadership. Represented the company at conferences, delivered presentations, and analyzed competitor strategies and market potential.

Managed client accounts to ensure quality delivery aligned with strategic goals. Provided daily counsel and coordinated with suppliers to resolve issues. Developed tailored media communications and produced proposals, plans, and presentations. Monitored PR trends and emerging media to identify new opportunities and enhance client visibility and engagement.

Marketingkommunikation, Werbung, Marktforschung, Statistik, Öffentlichkeitsarbeit, Kundendienst, Verkauf und Markenmanagement.