Megh Burgess

• Manage all advertising schedules and bookings • Analyze third party advertising results to optimize future resources and expenses • Manage and prepare creative content including e-mail campaigns and direct mail pieces for auction events • Active participant with inbound marketing efforts

• Relay announcements from Corporate Headquarters to Wine Consultants across the country • Write, proof and distribute weekly and monthly newsletters to Consultants • Organize monthly conference calls • Work with Marketing Director to develop new promotions and incentives • Create compelling flyers and advertising campaigns for website

• Design, test and launch weekly e-mail campaigns • Perform daily e-mail analytics • Updating content for both Geerlings & Wade and The Traveling Vineyard websites • Design and layout of direct-mailing pieces • Creating the layout for monthly printed newsletters distributed to Wine Club members • Assisting the Creative Director with monthly catalogues that involved color correcting photos and making edits • Creating, checking, and preparing files for print and working directly with print vendors