Mehreen Werth

• Responsible for creating digital content and remaining up to date with the latest trends and technologies in digital communications • Collaborated with the co-founders to create the Business Proposals and the Pitch Deck that were presented to investors and stakeholders leading to acquiring new investors • In charge of identifying and applying to grants • Assisted with the recruitment and onboarding of new employees • In charge of external communications in forms of social media and newsletters

• Analyzing, monitoring and reporting on market and competitor intelligence • Creating statistics for petroleum exploration and production activities in Pakistan • Researching and creating reports for M&A and employee buyout of petroleum companies in Pakistan • Collaborating with cross-functional teams to with the implementation of projects • Evaluating commercial tenders for procurement of items for CSR projects • Collaborating with the Communications department to improve internal & external publications

• Supporting the marketing team with developing and deploying in/direct customer programs in support of BAT Route to Market strategy • Participating in the development of the Retailer Loyalty Program “Top Trader Program” • Collaborating with Brand and Trade Activations for new product launch • Assisting in maintaining business relationships/partnerships with Third Party Distributors • Managing point of sale and visibility materials including distribution, assortment and budget

Through this program, I: - learnt to conduct a complete end-to-end data analysis using industry-standard tools - developed the ability to interpret business requirements, prepare & clean data, & ensure data quality - created data visualizations & interactive dashboards using Tableau and Python - learned how to communicate insights through data storytelling - strengthened my understanding of data ethics, privacy & security - built a portfolio of real-world projects to show my analytical skills