Melanie Fercher

Angestellt, Team lead customer journey management, MINI / BMW Group
Munich, Germany

Fähigkeiten und Kenntnisse

strong communication and writing skills
creativ
ambitious
talented
commited
Blogging
Online Marketing
Social Media Marketing

Werdegang

Berufserfahrung von Melanie Fercher

  • Current 3 years and 11 months, since Jul 2022

    Team lead customer journey management

    MINI / BMW Group

  • 1 year and 8 months, Nov 2020 - Jun 2022

    Head of Influencer Marketing & Brand Relations

    PURELEI GmbH
  • 2 years and 1 month, Nov 2018 - Nov 2020

    Teamlead Influencer Marketing DE

    Westwing Group AG

    As Teamlead Influencer Marketing DE I am responsible for leading and building our local Influencer Marketing team.

  • 1 year and 11 months, Dec 2016 - Oct 2018

    Influencer Marketing Manager

    Westwing Home & Living GmbH

    A role in shaping, conceptualizing and executing a holistic influencer marketing approach for the DACH market across all touchpoints in order to boost brand awareness, fuel community growth and advance the success of the local business.

  • 1 year and 9 months, Mar 2015 - Nov 2016

    Digital Content Manager

    Agentur LOOP New Media GmbH
  • 2 years, Apr 2013 - Mar 2015

    PR and Social Media Manager

    Sportalm Kitzbühel

    responsible for Public Relations and Social Media

  • 2 years and 1 month, May 2011 - May 2013

    fashion journalist

    Dolomitenstadt Media

    writing fashion and lifestyle stories

  • 4 months, Jun 2012 - Sep 2012

    fashion intern

    5wpr NYC

    Fashion intern at 5wpr in NYC

Ausbildung von Melanie Fercher

  • 8 months, Jan 2014 - Aug 2014

    Media and communication management

    Fudan University

    The MCM program pursues a balanced integration of different angles on media and communication: ¢ Culture & Society ¢ ICTs & Technology ¢ Politics & Economics

  • 3 years and 1 month, Oct 2013 - Oct 2016

    Media and communication management

    University of Salzburg

    Public Relations, Marketing, Digital Marketing, Media Economics, Journalism

  • 3 years, Oct 2010 - Sep 2013

    Media and Communication science

    University of Salzburg

Sprachen

  • English

  • Chinese

    A1-A2 (Grundkenntnisse)

  • Italian

    A1-A2 (Grundkenntnisse)

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