Melanie Goyal

• Query complex database for TV measurement to answer client questions • Ensure up-to-date and accurate statistical projections • Built python tool to estimate calculations, with estimated impact of 8% change from existing methods

• Proactively sought out automation and efficiencies for quality assurance and file creation process • Used Python for dynamic creation of transposed file, resulting in new service • Managed a direct report and guided in automation design • Utilized intermediate SQL knowledge to develop more efficient or new quality assurance techniques • Fulfilled ad-hoc and deep dive requests requiring trend analysis and pivot tables to guide internal and external clients’ decision making

• Interfaced with research to address inquires and prepare data files for analysis • Managed large datasets to determine accuracy through survey project • Managed key relationships with vendors to ensure timelines/quality standards are met and files exceed client expectations • Trained 3 new employees and continued training all employees on best practices

GPA: 3.87/4.0 Marketing Analytics, Data Mining, Business Strategy, Data Quality Management, Data Modeling Capstone: Used tf-idf, NLP, and classification to create a multi-label classification model with a min of 80% accuracy.

Minor : Communication Market Research, Consumer Behavior, Management, Intro to Management information system

Sports: Cross-country, Track and Feild