Melanie Luangrath

Developed & owned brand positioning of all professional brands - Converged positioning of premium brands (Dulux Trade, Sikkens) to enable synergies and efficiencies Led comms strategy targeting domestic painters/decorators to achieve brand preference - Launched global shared Comms creative platform to sell more of our top sellers, allowing repeatable concepts & activation launch packages across MSU Led & oversaw all pack redesign for improve product recognition and simplified range navigation

Develop and execute global marketing strategies and activities for Health & Wellness (Sweetness, low salt, low fat, mouthfeel, umami) for the sweet goods, dairy, beverages and savoury segments. Manage brand positioning and maintain a distinctive value proposition for the Flavours division Health & Wellness master brand

Reporting to Chief Marketing Officer, member of Adecco Group executive committee - Created a marketing framework to align with Adecco Group strategy and business objectives and promoted this vision back to the countries and BUs - Implemented an online marketing operating model to increase sharing of key web parts among countries and BUs with the objective to increase re-usability and decrease cost/time-to-market

Developed market launch strategies & tactics for nutrition and pharma innovation projects with particular emphasis on market positioning, value pricing, new business models, e-marketing to achieve faster time-to-market (first time right) - Worked on the market launch of new baking enzyme, wine stabilizer, amoxicillin antibiotic, culture system for dairy, glucose level management protein, and new salt reduction solution - Projects were part of Top 50 projects to support DSM Strategy 'Vision 2010'

Responsible for development of product ranges Moto & Auto for EAME - Repositioned product ranges in distribution network and Launched new lubricant brand for motorcycle competitions