Melinda Blair

Develop strategy, plan and execute internal, company-wide communications initiatives. Manage global rollout of focused program communications to audiences at all levels. Strategize with cross-functional teams to effectively engage employees.

Managed a variety of programs/campaigns within $5M+ annual marketing budget. Performed market research and analysis of advertising and marketing trends & best practices. Broad based vendor management; in-house and external. Strategized on integration and implementation of social media channels into communications mix. Aligned with Channel Marketing on partner offerings. Worked with internal clients/ vendors/ agencies to determine most strategic vehicle for broad global reach.

Developed and implemented customer self-help website (SourceLink). Owned marketing strategy and overall corporate communications and product marketing programs to increase visibility/usage of SL portal, leveraging multiple channels. Managed marketing communications and branding for Cadence University. Partnered with management to identify marketing needs, translate into programs and processes, identify required resources and coordinate program delivery. Led team of 6 interns supporting multifaceted prog

Managed marketing communications strategy and $1M budget. Directed branding/messaging, sales collateral/tools, executive presentations, PR, Web development, advertising, direct and e-marketing. Oversaw market research/competitive analysis to choose effective marketing initiatives. Owned Partner/Customer web community development. Managed concept and development of $400K e-Commerce site for direct sale to end

Partnered with Marketing Director on worldwide trade show strategy. Owned global event strategy and execution; determined annual show schedule. Managed budget, prepared cost analysis & directed core team event meetings. Aligned with PR to determine strategic press interactions.

Financed undergraduate education while working full-time. Graduated with Honors.