Melissa Altikatoglu

• Developed a new organizational system that improved efficiency by 15% . • Analyzing data to identify trends and creating reports detailing findings, to inform future strategies and resulted in a 2% increase in market share. • Conducting market research to stay up-to-date with current trends and competitor trends. • Increasing market share by utilizing strategies followings by 15% through effective engagement strategies.

• Worked with cross-functional teams to ensure successful implementation of the new brand strategy. • Developed marketing strategy building for international market (EMEA & UK, the Americas and APAC) • Leading monthly business reporting for a market performance. • Evaluated contents with SEO keywords for enhancing users, to reach out specified data insights. • Successfully analyzed and compared data from 8 different countries in order to identify key areas for improvement.

• Performed market analysis for La Roche Posay brand and researched both latest and competitors trends. • Worked with departments across the company, including marketing and project management to develop new ideas, initiatives, products and services. • Analyzed market and consumer data to make recommendations for local, regional and national campaigns. • Conducted market research to understand customer needs and preferences, which led to development of new marketing strategies.