Melissa Cooley

Provide a guided planning process to individuals and solo-preneurs to help them define their mission, vision, and core values to give clarity to their career path. Identify target audiences and strategize methods for effectively reaching them. Facilitate the development of goals, measurable objectives, and specific action plans to ensure success. Brainstorm with clients to devise elevator speeches and stories as part of their personal branding that highlights career accomplishments

Guided Columbus (WI) Main Street program through a four-month strategic planning process to allow them to clarify their mission, vision, and core values, and to design an action plan to achieve objectives that were central to their purpose.