Melissa De Klerk

Web design & building, business management, client communications, client acquisition and business development.

I focus on Digital Media Marketing. I work in a wide range of disciplines, including creative campaign conceptualisation, website design and development, website writing, social media strategy planning, social media content writing, Corporate Identity Design and rollout, presentation design, German to English translation, and project management. I work in a very structured way, and am often organising and structuring text, creative ideas, websites and website copy.

I received training on the Berlitz method for teaching English, and prepared lessons according to this method. I taught a blend of in-person and online lessons over the course of 8 months. This position required a high level of adaptability in case the student required additional support than was included in the lesson plan. I also adjusted my delivery style depending on the student's requirements. This was a rewarding position, to be involved in the development of students' language learning journeys.

I wrote content for clients' social media pages, I scheduled said content and managed audience reactions and comments on the content. I wrote web copy and newsletter copy and managed e-mail newsletter distribution. I created business cards, letterheads, and other printed collateral. I designed signage and liaised with the various printing suppliers to get the work to clients timeously and according to spec.

I worked on social media for clients using Facebook's Power Editor to administrate and manage advertising campaigns. I designed advertisements for these campaigns as well as wrote the copy. I monitored the analytics and statistics as well as managed audience comments. At the close of each campaign, I compiled a report for the client, including the relevant statistics and the email addresses of people who have signed up for the client's email communications as a result of the campaign.

I was an ad-hoc member of the in-house team and co-ordinated a team of undergraduate students who formed the ad-hoc media team for the month leading up to Ironman. I wrote articles for publication in local newspapers. I wrote press release articles for the Pre-Race and Post-Race press conferences. I managed the Media Centre during Race Week, and on Race Day and ensured streamlined team co-ordination. I helped members of the local, national and international media and attended to queries.

I was responsible for the formatting and quality assurance of learning material which is used in the presentation of all Business School programmes. I also requested DALRO (Dramatic, Artistic and Literary Rights Organisation) licences for reprographic reproduction from books, journals, periodicals and magazines. I have also been tasked with ad-hoc reception duties, which entails directing communications internally, and liasing with students and external stakeholders.

An additional year of study after a Bachelor's Degree