Melissa Gao

Oversee and assist founders with company direction and develop long-term marketing strategies. Conceptualized, designed and implemented numerous marketing tools using technology and social media connecting the users virtually from around the world. Performed product management including product testing, budget and resource planning, and pricing plan.

1) Conducted in-depth research on mobile internet market, including licensing structure, regulation for convergence, competitive landscape, benchmarking analysis of overseas telecom operators. 2) Analyzed data and constructed modules to help reformulate the clients’ strategy. 3) Developed earnings model for world’s leading companies to assist analyst in making investment.

1) Led a multi-national team to initiate the division’s first mobile solution project in China by establishing a partnership with China’s largest telecom operator. 2) Wrote marketing plans and formulated pricing plan, product brochure and regional partnership contract for several projects. 3) Analyzed industry, market and economic dynamics to diagnose Mobile Internet industrial opportunities. 4) Performed company valuations and commercial due diligence, leading to a deal of $ 50 million investment.

1) Published business insights in International Herald Tribune on fund-raising and external relationship management. 2) Conducted research of emerging trends and technologies across technology markets, and composed in-depth analysis and insightsmainly in the fields of ICT, and Biotech. 3) Interviewed over 50 accomplished entrepreneurs and industry experts; composed research findings for pan-Asian annual program sponsored by Credit Suisse.