Melissa Hart

Clients: U.S. Army, U.S. Coast Guard Academy, E-Verify (Department of Homeland Security), L.A. Streetcar, Inc., Americas United Bank • Manage all digital and offline creative and production projects • Developed digital strategic plan/roadmap for U.S. Army Spanish-language section within main GoArmy.com site • Oversee and direct internal, partner agency, and client relationships; work flow; strategies; timing; budgets; and billing

Clients: AARP, Countrywide Home Loans, Infiniti, Nissan, New Business • Recommended, devised & implemented agency process, workflow & staffing needs for Interactive & Hispanic initiatives • Managed development of and compiled metrics for Infiniti microsite, evites, and event landing pages • Tracked and analyzed sales, opinion/intention, and demographic data for brand and competitors • Recommend ad support for vehicle models as well as supported/defended budget allocations • Supervised and trained staff

Clients: Adelphia, Bright House Networks, Comcast, Mervyn’s, Time Warner, New Business • Continually built executive relationships, garnering additional assignments and bringing in new accounts • Conducted quarterly, market, and competitive analysis to evaluate effectiveness of messaging and pricing • Closely monitored/tracked production/media budgets and monthly billing • Managed and trained Account Coordinator • Collaborated with all departments to establish strategies, solidify direction & drive growth

Clients: Camp Snoopy, Knott’s Berry Farm, & Valleyfair! amusement parks; Farmer John • Lead account manager for development 70 finished spots and 100 printed pieces for the Summer 2002 park season • Coordinated advertising launch of pre-cooked bacon and sausage products – including all-new packaging • Supervised and managed sampling vehicle at all-day cook-off as well as coordinated designing, installing and outfitting sampling kitchen and vehicle wrap for the 30’ Winnebago; hired demo companies