Melissa Scaletta

Responsible for the US market and all necessary recruitment and procurement to deliver the business development initiatives. Develop and plan growth strategies focused on financial gain and client satisfaction, addressing and predicting objectives. Conduct market research on competitive landscape and industry trends in the US, UK and Germany. Collaborate with digital marketing agency to ensure advertising, promotional materials and social requirements are met, including B2B marketing and brand management.

Manage brand content for national and regional clients. Oversee digital - web/social media platforms; collateral; radio/broadcast/video. Create budgets to scope of agency projects, including creative internal time and outsourced costs, negotiate with vendors. Supervise weekly production meetings to manage employee workflow. Review/log new incoming work, estimating, completion timelines, and final edit/proof of all materials for accuracy.

Create and supervise print production schedules, including specifications and budgets. Produce estimates and timelines for collateral material, direct mail, fulfillment and displays, negotiate with vendors and communicate creatives requirements. Oversee client revisions, press checks and proof quality of final product; manage cost control - review and approve final invoices. Plan media schedule, traffic all media, print ads and broadcast via digital delivery platform and archive materials.

Manage new business and collateral through visual/text-based multimedia content, using social media to engage target audiences and promote Soco brand through publications along with distribution of projects via digital delivery platforms.

Journalism communications, minor in marketing and branding.