Melissa Smith

Clients: AIA, INSEAD Managed an integrated campaign for AIA targeting the youth market (posters, print ads, events, eDMs, DM, brochures and microsite.) Work for INSEAD includes DM and digital (microsites, banner ads, e-newsletters, eDMs.)

Clients: Pizza Hut, Sara Lee, Department of Climate Change. All include TV, print and radio. Frequent client contact. Prepared reports/studies on Australia, Quick Service Restaurants (QSR) and coffee industries for client presentations and inductions. In charge of compiling and writing competitive reviews. Helped with new business pitches. Experience: Retail, FMCG and Government

Strategic Planning team Projects included: • Working on a Context Analysis reviewing current media trends and preparing to present it to clients. • Taking client briefs and finding out how to best reach their target audience. • Helping the digital team with a new pitch. • Involved in an international direct mailing project.

In the 6 months I worked at Alexandra Palace I had a range of duties: •I was responsible for Managing teams of 3 to 15 people on events, concerts and exhibitions. •Taking care of the organisers and making sure their expectations were met. •Giving feedback to the client. •Training new staff. •Involved in PR and ensuring the smooth running of events.

Subjects included: Psychology of communications, advertising marketing and PR, cultural studies and the cultural industries, political communication, explorations in world cinema, media audience research, transnational media and culture, creative industries in an international framework. Disserta