Mengyu Wang

Leading worldwide marketing, brand equity, creative development, Logitech Branded Websites including ecommerce, global marketing organization and reinvention.

Developed and led the first Global Commercial Marketing Organization, across 120 markets, across multiple brands, multiple categories, and across multiple channels (B2B, Retail, Etail, DTC, Speciality +). Work in strong collaboration with Global Sales to manage the Global P&L and one global commercial organization working seamlessly across categories and channels.

Developed Logitech's Global Marketing Reinvention Strategy to unlock the power of marketing and evolve the function as a core company competency. Supported by the CEO and the Board, spearheaded a full company marketing assessment, partnered with the company's executive leadership team to define the future of marketing and develop a roadmap and new ways of working across the organization to strengthen marketing effectiveness.

I was hired for their comprehensive summer internship program. This includes spending at least a week in each department and work with real clients on their ad campaigns. Because of this I was able to familiarize myself with the whole ad campaign process.