Mert Gursoy
Werdegang
Berufserfahrung von Mert Gursoy
- Current 17 years and 3 months, since Mar 2009
Ticari Pazarlama Yöneticisi
Efes Pilsen
Execute loyalty programs targeting on-trade intermediaries Execute on-premise and off-premise trade campaigns Execute category related development programs Support brand visualizations at key sales outlets.
- 1 year and 6 months, Jul 2007 - Dec 2008
Marka Yöneticisi
Efe Alkollü İçecekler
Planned, developed and implemented strategic design of 360 degree marketing plans. Accomplished fiscal planning and budget management of all respective brand activities. Managed day to day contact with the PR Agency, ATL Advertising Agency, BTL Advertising Agency, Media Planning and Procurement Agency, Interactive Agency. Led the development of promotional support materials for agreed trade promotional activities including On, Off and Key Account Channels.
- 11 months, Aug 2006 - Jun 2007
Pazarlama Uzmanı
Subaru Bayraktar Holding
Accomplished fiscal planning and budget management of all respective brand activities. Managed BTL/ATL advertising processes in coordination with creative agencies, Managed seasonal events (dealer meetings, shopping mall activities, Subaru Rally Team activities ( STRT ), press meetings, Auto Show Exhibition)
- 6 months, Mar 2006 - Aug 2006
Müşteri Temsilcisi
Ogilvy & Mather
Managed daily work plan of creative team, Followed up printing/production processes,
Ausbildung von Mert Gursoy
- 3 years, Jan 2003 - Dec 2005
MA in Marketing Management
Middlesex University
Sprachen
Turkish
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