Merve Ergün Arslan

• Development of digital communication strategies • Development, production and management of digital assets of company (mobile app, corporate websites, microsites and e-commerce sites etc…) • Working with the Corporate Communications Team to determine and implement annual corporate communication strategies • Determining KPIs and budgeting • SEO, SEM and ads management • Content marketing • Supporting internal and external communications with creative suggestions

• Defining company brands’ digital strategies (NetWork, Divarese and Que) • Leading the agencies and 3rd party companies • Social media account management • Creating social media content based on the strategy and channel dynamics • CRM model building and directing teams • Creating omnichannel projects • Social media advertising (targeting, creative, planning) • Digital PR • Monitoring anaylsis and reporting

• Defining the social media strategy of multinational and local market leaders • Building sustainable and positive relationships with clients • Creating social media campaigns to attract target audience of the brands • Constantly exploring new features and hot topics of the digital universe • Monitoring progress of assigned projects and ongoing activity on respective channels • Building online reputation management strategies for clients

• Organizing the daily routine betweeen the factories, distributors and stores • CRM and reporting for the management departments

Lionbridge is a search page optimization company, which is one of the partners of Google. The job requires defining and clarifying queries that typed by users on search engine, and match them with most suitable results.