Aloisio Aguiar

Developed and implemented digital strategies, including Account-Based Marketing (ABM) and the launch of a website aimed at international markets. I managed social networks (LinkedIn, Facebook, Instagram and Twitter), focusing on B2B lead generation and expansion in the European market. I tracked metrics and KPIs in addition to producing content, videos and infographics.

I coordinated paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads) focusing on B2B conversion and integrated offline actions, using SEM techniques and aligned with the Account-Based Marketing (ABM) funnel strategy. I monitored engagement and conversion metrics via Google Analytics and BI platforms. I managed social media (LinkedIn, Facebook, Instagram and YouTube). Produced content optimised for SEO and aligned with content marketing.

I led the launch of digital presence on social networks (Facebook, Twitter, Instagram and YouTube), creating a base of 300 thousand followers with an engagement rate of 3% and increasing organic traffic by 15% with an SEO project. I coordinated communication campaigns aligned with the commercial department and daily content production in Sitecore, following SEO guidelines. I monitored ROI, lead generation and conversion metrics and developed multimedia content such as podcasts, infographics and videos.

I developed a framework for relationships with prospects and customers via e-mail marketing and led implementing and managing in-company videos. Management of online commercial partnerships. I worked daily content for varejista.com.br and friedman.com.br sites in proprietary CMS, produced newsletters and weekly e-mails, and collaborated directly with a web designer and web developer to optimise digital projects.