Meyrick D'Souza

Mentoring, consultancy and Digital Strategy for new digital start-up

Lead for digital work for clients Fonterra, Nescafe, J&J , Citibank, Visa, Mercedes, SingTel • Developed the strategy and successfully led the development and implementation of Anmum website for Malaysia, Philippines and Indonesia, incorporating UGC features and Social Marketing • Successfully managed the roll out of the re-vamp of the Citibank Rewards Portal across 6 markets in Asia Pacific • Revised the team structure for delivery of digital projects • Developed internal and external training materials

• Led the SK-II team to re-launch Crystal Club the SK-II Loyalty Program online and offline, successfully optimised the day-to-day processes supporting the Crystal Club and implement the worldwide Crystal Club website • Work with the GM and the Head of Planning to develop new CRM and Digital business

• Head of Account Team on HP to drive digital marketing strategy for HHO including the management of HP HHO Website as well as developing and executing digital campaigns to drive traffic to the HP website or campaign microsites including online advertising and SEM. • Delivered Integrated Marketing Communications workshops for HP in Korea and launching of online and offline relationship marketing program for high end HP printers based on Personas and Relationship Landscapes of Korean target market

• Headed up the Account teams on Porsche and Palm. Led the successful delivery of Porsche’s online contact database used for purchase and service satisfaction surveys and retention marketing activities. Role encompassed defining and consulting the user requirements as well as project managing the implementation. • Responsible for developing and implementing online campaign activities for Palm and integrating existing tactical programs within a strategic framework

• Worked for Cisco eBusiness, to drive eCRM Best Practice across APAC. Conducted workshops across nine countries to provide training and identified strategic action points to improve each countries Online and eCRM/CRM capability. • Delivered a strategic audit and evaluation of the HP Original Rewards loyalty program in Hong Kong, encompassing Original Rewards Digital Strategy Audit, Data Analysis, Focus Groups and Communications.

• Led and developed the team to increase capability and service delivery • Responsible for business development, product definitions and pricing policy • Provided thought leadership and strategic direction to BAT in developing marketing strategies and capabilities to drive product trial from smokers and increase customer loyalty in an environment where they cannot advertise or promote tobacco products

Ÿ Database Marketing Consultancy and practise development for the regional and for the Singapore Office HQ: to provide our clients a strategic vision and to develop customer propositions that satisfy their needs. Ÿ Set up Database Marketing Group in Hong Kong and Manila offices Ÿ Played a vital role in across several clients, from initial business win to development and implementation: Ministry of Manpower (Singapore), TNT (Regional), Malaysia Dairies (Singapore), Sky Cable (Philippines), Bosch (Hong Kong)

Played vital role in the development of the Marketing Database of 1.5 million records, provided strategy support for customer loyalty programmes and Campaign management of up to 100k customer records

Responsible for delivery and sales consultancy of Decision Maker database