Stacy Chu

First job in my career using German as the main working language (one month contract) • Assisting with project planning/ managing and proposals preparation. • Clients: Citi, Invesco, Dresden Marketing GmbH etc.

• Build the “Domicil” furniture brand and implement the brand concept in Asian countries. • Store marketing campaigns and brand internal relationship management, event organization, brand merchandise purchase.

• Project Management: Strategically planed various digital campaigns on *local social media sites such as Sina Weibo (local Twitter/ Facebook) and Renren (local Facebook) for Volkswagen China (*Facebook is blocked in China). • New Business Development: Created China social media strategies for brands like LVMH and Aqua di Parma; conducted market researches in global financial industries for recruiting new clients.

Managed the delivery of web projects and global/regional/local campaigns. Launched 1 iPhone app for Levi’s, 1 branding sites and 2 event sites for Asus, and a PR campaign for a local real estate company in 6 months.

• Online Marketing: Create and monitor SEM campaigns using Google/Yahoo. Doubled google adwords sales within the same budget in 2 months. • Marketing Communications: Compose corporate PRs. Enhance user experience of iTalkBB En/Ch website content and web flow wise. • Event Marketing: Evaluate event opportunities, generate event collaterals, manage the event staffs.

• Online Marketing: Improved the efficiency of SEM campaigns using Google/Yahoo. Created 20% more traffic to the website with 30 % less expense in 3 months. Utilized social networking website to generate awareness and to promote programs/courses. • Marketing Communications: Enhanced user-friendliness of website content/interface. HTML editing. The visitor time on site has a 25% increase in a month. • Fundraising: Organized fundraising events and recruited donors.

• Marketing & Membership Officer To aid the IIE Marketing Specialist recruiting members and increasing the visibility of the Institute of International Education and its International Visitor Leadership Program in the Bay Area. • Hospitality Officer To arrange home hospitality and sightseeing with IIE San Francisco Bay Area members for emerging foreign leaders selected by American embassies overseas and travel to the Untied States under the auspices of the U.S. State Department.

• Locate potential markets and create affiliate sales • Correspondence with affiliate partners • Assistance in drafting, designing, and sending press releases