Michael Adolf

Directing end-to-end product strategy, design, development & operations of the myAudi App, leading 25 specialists at Audi with teams on a two-digit million Euro budget. Implementing a unified digital interface across in-car HMI, website and app, delivering a seamless, brand-consistent customer journey. Positioning the app at the core of Audi’s digital ecosystem as relationship builder incl. lead-generation funnels, an AI-powered assistant and predictive-maintenance services.

Spearheaded shift from traditional paid media to data-driven content marketing. Introduced Adobe Audience Manager with on-site engagement analytics, ensuring message relevance across touchpoints. Established digital magazine and a B2B/B2C content-performance analytics framework, using machine-learning signals to update topics in real time and prove ROI.

Directed Audi’s global digital content & VR program, steering multiple supplier teams and a single-digit million Euro budget. Pioneered content-performance analytics. Insights helped to create new video formats and VR assets to guide customers smoothly from discovery to product purchase. Rolled out in-store virtual-reality experiences to dealerships worldwide, enriching product consultation and upsell conversations.

Directed the production of global launch and brand campaigns for the A1 Sportback, A3, Q5 and R8. Led multi-agency teams at thjnk (DE), BBH (London) and DDB (Global) to deliver fully integrated 360° campaigns across TVC, print, web and social media.

Steered marketing and PR activities for 20 markets in Latin-America with a network of PR, advertising, CRM and event agencies reporting to the Regional VP. Cultivated strong relationships with wholesale and retail partners, ensuring consistent brand execution and market-specific campaign support. Negotiated high-impact co-marketing alliances with leading hotel, airline and supplier brands to amplify event reach and share costs.

Advised regional leadership on strategic brand management for the US, CAN, MEX and 20+ LatAm markets, ensuring full alignment between product, sales and marketing roadmaps. Streamlined the agency ecosystem across Above The Line, digital and experiential disciplines, establishing performance KPIs and contractual incentives tied to brand-health goals.