Michael Beyer

- Co-managed S&OP process, increased forecast accuracy, and identified revenue risk and opportunities by ongoing sales data analysis and sales projections - Defined and implemented local go-to-market strategy, including sizing and pricing of new product launches, creation of sales presentations and POS material - Optimized local product portfolio and its profitability in close cooperation with global product development, Western Europe zone management, and local senior management and sales teams

- Led the localization of product packaging for a new brand, Colorista, involving the coordination of translations for 5 countries - Created POS materials for over 2,500 retail locations in Germany - Planned and kicked off the implementation of new social media and e-commerce strategies - Analyzed and reported the performance of a recently launched product line to senior management

- Coordinated product marketing activities (including competition and market analysis, strategy development and implementation, performance reporting) following the pivot from a B2C to a B2B strategy - Organized the Gini Paperless Revolution Hackathon with over 50 attendees as well as Bankathon with over 110 attendees as 24-hour events to showcase the company's technology and its ease of implementation - Managed end-customer support and streamlined the process of customer interaction and problem-solving

Developed and marketed two apps: - Ranked #1 free iPhone apps in the category Travel - Ranked #1 paid iPhone and iPad apps in the category Sports - Over 100,000 downloads with up to 47,000 monthly active users

- Created a database containing contract terms and other relevant contractual information for hundreds of supply chain contracts in order to facilitate decision-making - Enabled the transition from contracts managed in Microsoft Excel sheets to a database with graphical user interface

- Delivered active sales and customer service in the POS (contributed approx. 500,000€ in revenues) - Created and executed new customer workshops and training courses - Oversaw the company's website and launched new marketing channels (e.g., Facebook page in 2009)

- Concentration in Marketing & Entrepreneurship - Master’s Thesis: „What Is the Relationship Between Product Design, Product Innovativeness, and Branding?“

- Business Major: Innovation & Entrepreneurship - Technical Major: Computer Science - Bachelor’s Thesis: „The Curvilinear Relationship Between Emotional Intelligence and Effective Management of Employees“

- Awarded for best performance of the graduation year in Economics