Michael Fox

Review, plan, launch and manage marketing strategies and communications operations. New Channel Solutions offers on-line media distribution software, both cloud-based and client/server installed, covering documents, audio, video, and images. Developed formal marketing plans, pricing structures, and sales strategies for fifteen products and services focusing on publishing, media, high-tech, healthcare, and banking sectors. Created distinct B2B and B2C brand messaging maps.

Developed and executed the global marketing strategy for professional services/solutions in support of enterprise software sales of Business Objects, a business intelligence application. Co-authored the business plan and created a financial model for the operation of the services unit in the United States. Directed field marketing campaigns in Europe and Asia including sales enablement. Developed all key messaging and global brand awareness plan.

Responsible for development and delivery of marketing strategies for US and European resources. This included sales enablement using the Solutions Selling* sales methodology. Worked alongside product management resources to develop a portfolio of knowledge management tools and case studies for broader market penetration. Authored key note speeches and C-level presentations for flagship IBM events.