Michael Goncalves

#Conducting audit missions of client media investments on the European, Asian, and US markets; drafting of optimisation recommendations. Client investment performance analysis: methodology definition and analysis framework, data collection from agencies, conducting target studies, performing comparative benchmarks with internal media data bases, return of campaign optimisation proposals to clients #Interface with Accenture Media Management teams abroad during international missions

#Campaign coordination and management in close collaboration with the agency founder ◦ Development of existing accounts (Atol, Clairefontaine, PosterXXL) . Clients communication strategies development and coordination media/digital/physical) ◦ Qualitative and quantitative competitive intelligence,market analysis. Investment performance analysis and optimisation: #Support to the acquisition of new accounts: participation in pitches, tenders responses management

Responsible for the coordination and optimisation of advertising space purchases ◦ Implementation of optimised management processes International press monitoring and analysis, negotiations with the media, campaign planning, monitoring of advertising and competitive media inserts, client reporting ◦ back-office processes optimisation ◦ Accounting monitoring and billing issue management Account : LVMH Group

Programming of TV commercials in coordination with the media agencies buyers ◦ Monitoring of TV audiences Accounts : LCL, LINDT, BMW, COCA COLA, NINTENDO, MERCK, etc French Agencies : Carat France, Génération Média, Libre & Change etcv

in charge of advertising campaign programming ◦ Temporary work

Trainee ◦ European market sectoral media research executive ◦ IP Network Media sales house (RTL Group)

Conducting missions in companies in a cooperative education context ◦ Carrefour Hyperchallenge competition finalist

Web developer and web integration. Learning how to code.

French Business School  Specialization International Trade  Media / Advertising sector analyst on the European market for Advertising sales house IP Network (RTL Group).

French Business School Specialization Marketing & Communication