Michael Müller

Regional Export Manager Europe, Asia, Australia & Africa Brand management / development international export markets. Brand positioning and segmentation in On- and Off-trade channels. New market acquisition. Budgeting and sales. Strategic planning/ execution of marketing activities. International communication and event organisation. Coordination and concession of brand building activities. Market focused product development. Extensive business trips. International wine fair coordination and execution

Development of touristic marketing strategies for the core markets Austria and Germany. Market research and development of touristic products - core project - "Bike Trail Tyrol": routing, legal approval, commercialisation and publicity campaign (On-line and print media). Communication with regional tourism organisations. Handling and coordinating external hired agencies.

Internship at the marketing department of the Swarovksi Crystal Worlds - headquarter Swarovski Wattens, external communication with press & media, development of direct-marketing activities in relation to the re-opening of the crystal worlds, organisational activities connected with the opening event

Integer Media Communications is a UK based design and marketing agency. Compile an in-depth study of media landscape in Austria. Costumer communication tasks in connection with press & media text development. Assistance of marketing campaign development team.

Alternative Service Working with disabled people in a protected factory / workshop

Service - Seaon workplace between High School and Civil Service

Internship Marketing department at the Tyrolean tourist board head quarter Innsbruck. Assistance to event team. Communication with external companies. Organization of PR & Media events

Internship

Internship

Internship

International Management, Information Management, Business Informatics, Industrial Management