Michael Rivera

Music Licensing & Partnerships

•Developed comprehensive integrated music marketing strategies for brands seeking to engage and increase awareness amongst various cultural markets. •Day-to-day management of brand and agency client relations. •Developed, maintained and managed strategic relationships with Multi-Cultural and Hispanic brand and agency clients. •Managed and negotiated Brand Integration deals for Music Videos and other Visual Content. •Coordinated timely delivery of all necessary assets to clients for commercial music an

Freelance licensing consultant for independent Latin artists including: Alex Cuba, Locos Por Juana and Los Hollywood. •Developed strong working relationships with creative contacts in Film/TV, Advertising and Digital Media in the U.S., Latin America, and Europe. •Provided necessary creative and administrative research in the development and negotiation of partnership between music licensing portal MuuseMe and La Llama Blanca Music maximizing the visibility of clients to advertisers and music supervisors

•Maintained department database of songs, media contacts and synchronization pitches. •Coordinated incoming music requests and pitch projects for Creative Service Department. •Performed Office Manager duties, managing office needs such supply, furniture, and hardware orders as well as processing all necessary invoices. •Recruited new songwriters and managed productive communication between over 20 songwriters (of all genres) and Creative Service Department, resulting in major synch placements in Film & TV

•Provided administrative support to two Writer/Publisher Relations executives. •Successfully addressed high-profile BMI songwriter/publisher catalogs seeking discrepancies (song registrations, cue sheets, etc) in order to update and modify catalogs resulting in the recovery of over $1,000,000 in performance royalties. •Managed NY Urban Department yearly T&E, Promotional and Event Budgets totally over $80,000 per fiscal year. •Advised over 50 songwriters and publishers daily (via phone, email, in person)

-Media Studies -Social Forces Studies -Higher Order Information Processing -Cultural Studies -Music - Cultural and Business