Michael Gaylord

Selbstständig, Digital Media & Entertainment Executive, Consultant
Madrid, Spain

Fähigkeiten und Kenntnisse

Creative Direction
Digital Marketing & Brand Awareness
Content Planning
Development & Distribution
Social Networking/Community
Production Management
Advertising & Integrated Marketing
Content Partnerships
Consensus Building & Stewardship

Werdegang

Berufserfahrung von Michael Gaylord

  • Current 14 years and 8 months, since Oct 2011

    Managing Director, Europe

    Wordsmithie

    Hand-picked as a strategist and creative for Bay Area (California) agency specializing in Brand Development, Content Strategy & Planning, Interactive Content Development, Content Curation, and Localization and Translation. Supports a wide range of clients (Google, Twitter, Eventbrite) across several verticals.

  • Current 16 years and 3 months, since Mar 2010

    Digital Media & Entertainment Executive

    Consultant

    Provide creative pinch-hitting and hands-on guidance in digital content strategy, user experience, marketing and press strategy, business development, and US market localization involving several global brands including Google, Twitter, Eventbrite, MTV Iggy, MTV Networks Corporate, Disney Publishing Worldwide, Casio, BNP Paribas, as well as regional brands/institutions Stanford University, Cape Air, and the American Museum of Natural History.

  • 12 years and 11 months, Apr 1997 - Feb 2010

    Vice President, Digital

    MTV Networks

    Propel the best of pop culture’s past into the digital future by tapping into our shared cultural heritage of iconic shows, characters, and celebrities. Creative force behind the execution of the popular cable network brands across multiple digital platforms including web, broadband, social networks, streaming radio, e-commerce, community, games, user-generated content, mobile video, WAP, syndication, and enhanced TV.

  • 9 months, Apr 1996 - Dec 1996

    Project Manager

    Wanderlust Interactive

    Transformed storylines into interactive experiences for Pink Panther’s Passport to Peril CD-ROM.

  • 8 months, Sep 1995 - Apr 1996

    Multimedia Producer

    Media Circus

    Producer for interactive agency, from concept through launch and delivery.

  • 3 years and 9 months, Jan 1992 - Sep 1995

    Multimedia Producer

    AT&T/Downtown Digital/RCTV

    Designed and developed children’s and grown-up entertainment, commerce, educational, and game channels for interactive television broadcast trials.

Ausbildung von Michael Gaylord

  • Jazz/Commercial Composition

    Manhattan School of Music

  • Music Performance

    Hartt School of Music

Sprachen

  • English

    C2 (Verhandlungssicher / Muttersprachlich)

  • German

    B1-B2 (Gute Kenntnisse)

  • Spanish

    A1-A2 (Grundkenntnisse)

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