Michael Sassmannshausen

sucht ein neues Team-Mitglied.

Angestellt, Head of People & Culture / Head of Marketing, JobMatchMe GmbH

Hamburg, Germany

About me

Skills and Abilities: - 15+ experience as HR Business Partner and people manager. My strengths lie in empathic leadership, listening and successful development of multicultural teams across space and time. - 20+ experience as an allrounder in various roles in the digital space, human resources, people management, products, content and advertising. - Varied experience in agile work in a startup environment (Jobmatch.me) as well as big international (AOL) and mid sized organizations (Travelzoo). - Loyal and reliable team player with strong focus on building and maintaining talent. Live and develop and protect the culture of an organization.


Channel Management
AEVO (Ausbildereignungsprüfung)
Social Media Know How und Community-Management
User Generated Content
Business Development
Marketing management
Team Management
HR Services
Employer Branding
Feel Good Management
Kooperationen / Content-Einkauf
Content Marketing
Betriebliche Altersversorgung
Social Media Marketing
E-Mail Marketing
HR Projektmanagement


Professional experience for Michael Sassmannshausen

  • Current 2 years and 8 months, since Oct 2021

    Head of People & Culture / Head of Marketing

    JobMatchMe GmbH

    Setting up a People & Culture department from scratch in a fast moving agile startup environment. Implemented a recruiting process, onboarding, offboarding, set values in order to define culture and employer branding, performance reviews, management training. Successfully hired 15 people with one recruiter across all departments. Head of Marketing, additional role since April 2022 with a team of 4 people. Responsibility includes SEA, SEO, Social, Content Marketing and strategic partnerships.

  • 7 months, Mar 2021 - Sep 2021

    Director Business Development, Get Sonic Ltd., London/Berlin

    Getsonic Limited

    UK based Startup KI powered text to speech product, 5 FTEs Initial development and potential evaluation of the German, Austrian and Swiss market. Overall responsibility for the set up and communication with potential clients. Sales development and maximization of audio ad revenues.

  • 5 years and 3 months, Dec 2015 - Feb 2021

    Head of Production and HR Business Partner, Travelzoo, Hamburg/Berlin


    Leading Global Travel Deal Company, 500 FTEs worldwide, 50 FTEs DE Overall responsibility for the German team of 14 people including Travel Media, Hotels, Cruise, Local Deals & Entertainment. HR Business Partner for Germany including hiring, contracts, payroll, development, training, on- and offboarding. Providing ongoing training and development for German team members. Management of 20 Testbookers in the Test Booking Center Unit based in Munich.

  • 4 years and 4 months, Aug 2011 - Nov 2015

    Executive Producer and HR Business Partner, EU Production, Travelzoo, Hamburg


    Leading Global Travel Deal Company, 500 FTEs worldwide, 50 FTEs DE Hiring and management of the German team of ten people based in Hamburg and Munich. Focus on team development and intercultural training and exchange. Responsibilities include seven digit quarterly revenue numbers and editorial quality output.

  • 1 year and 2 months, Jun 2010 - Jul 2011

    Senior Producer and HR Business Partner, EU Production, Travelzoo, Hamburg


    Leading Global Travel Deal Company, 500 FTEs worldwide, 50 FTEs DE Hiring and leading the German Production team of seven people based in Hamburg and Munich. The role combines editorial control for the German publications (Top 20 Newsletter and Website) and Social Media as well as looking after the account management in Germany.

  • 2 years and 3 months, Jan 2008 - Mar 2010

    Director and HR Business Partner, AOL Europe, London

    AOL EU Operations

    Global Internet and Content Provider, 7000 FTEs global, 200 FTEs Europe Leading a team of 15 people across time, space and culture that runs the content verticals in three countries (UK, Germany, France) with a team based in Europe (London, Hamburg, Paris) and India (Bangalore). The role includes complete profit and loss responsibility and KPI delivery. HR Business Partner EU - focus on hiring, interviewing skills, team building, on- and offboarding as well as payroll support.

  • 3 years and 2 months, Nov 2004 - Dec 2007

    Senior Channel Manager, AOL Deutschland, Hamburg

    AOL Deutschland

    Team leader for selective channels like Finance, Motoring, Computing, Dating. Main contact person for content and advertising partners. Development and optimization of highly monetized channels for strategic partners including customer contact and presentations. Key performance indicator reporting for partner deals. Contact person for trainees. SEO Expert for the complete Content Management unit. E-Commerce: Management of Security and Love Shop departments.

  • 2 years and 7 months, Apr 2002 - Oct 2004

    Community Manager, AOL Deutschland, Hamburg

    AOL Deutschland

    Responsible for the AOL Community, Love and Help channels as well as the integration of community products like Chat, AIM, Boards and Groups.

  • 9 months, Aug 2001 - Apr 2002

    Project Manager, Hirnsturm Advertising Agency, Hamburg


    Internet and Media Agency with focus on Entertainment, 5 FTEs Contact person for major Music Labels like Universal and Warner. Site development and programming for external partners. Editorial programming Polydor Media Lounge, close interaction with Polydor PR and internal communication.

  • 3 years and 3 months, May 1998 - Jul 2001

    Web Producer / Editorial Programmer, Universal Music Group, Hamburg

    Universal Music Group

    Editorial programming and setup of Classics & Jazz.de online shop. Jazzecho.de Webmaster and Editor. Community Manager for Jazzecho.de.

  • Auszubildender

    Otto Versand

Educational background for Michael Sassmannshausen

  • Soziologie

    Universität Hamburg, NYU New York


  • German


  • English



Fußball (HSV)

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