Michael Theodoulou

Director of The People Foundry: an executive recruitment consultancy. We work with leading UK and global firms who want to maximise the potential of their new and existing staff.

(Formerly 1upSearch) Helped grow this Digital Marketing agency from three people to 10 with positive turnover. The company was ultimately bought out by investors.

While managing corporate clients such as MTV Networks, OTTO Group, Business Link London and Daimler Chrysler, this position afforded me excellent experience of large Email Marketing campaigns and CRM data management. I also enjoyed consulting at large UK publishing houses such as Dennis Publishing and Natmags, advising them on data management and Email Marketing strategy.

Developing Voiplex from a concept through to a trading company with a team of eight was an excellent experience that gave me my first taste of real hands on entrepreneurship. From sales, partner acquisition, website and product develoment through to training customer services and support staff, I gained a new level of knowledge and experience of building a business in a challenging market.

During my time at this niche Online Telecoms Provider, I greatly enjoyed Account Managing an interesting mix of SME's, Affiliates and other Telecoms Providers. Discussing Online Marketing and helping the Affiliates grow their business developed my knowledge of the different disciplines involved in getting traffic to websites and then converting it.

Working in the TAS division of Sage (UK) Ltd, I gained a wide range of Sales and Account Management experience. Speaking every day to business owners, accountants, software resellers and VARs really gave me an excellent grounding in and knowledge of small and medium businesses from a commercial point of view.