Michael Vasseur

- set-up Relationship Marketing / CRM new core competences within diffferent - definition and implementation of actionable Relationship Marketing strategies in various industries (Automotive, FMCG, Telco...) - operate Project Management Office for implementation of global CRM projects - definition of Big Data strategy and implementation roadmap

implement Neolane CRM platform for 18 brands in Leisures, Travel and Tourism industry. set-up multi-brands and cross-industry loyalty and acquisition programs.

Implement CRM processes and Siebel CRM suite for 15 European markets (lead management, campaign management, call-center, analytics). Set-up and coordinate pan-European CRM program (customer acquisition and loyalty, product launch activities etc). Set-up and coordinate Central CRM Services for 11 European markets. Define, develop and coordinate online campaigns for 25 European markets Direct report to VP Marketing Europe

Audit, recommend and implement solutions in the following areas: - Performance of Direct Marketing activities and complaints management process - Optimisation of data quality and data gathering process - Advanced data analysis (Geo-Marketing, profiling, performance measurements) - Member of the business development team in charge of acquisition of new clients - Conduct on-line and off-line Direct Marketing campaigns - Train users on e-campaign application

- Define functional requirements and specifications for outsourced Marketing Databases - Coordinate IT development team for implementation of Customer/prospect databases - Coordinate operational team in charge of database management - Manage relationship and develop portofolio of Clients