
Michal Burian
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Michal Burian
- Bis heute 19 Jahre und 5 Monate, seit 2006
Consultant
PLEON Impact / KETCHUM PLEON
Development and implementation of marketing communication strategies and initiatives for clients: DIRECT POJISTOVNA (direct insurance market leader in CZ), LUKOIL - PROJECTS: - IPO of VGP group (developer and operator of logistics complexes and semi-industrial parks in CEE region) - Press conference for WESLEY CLARK (former Supreme Allied Commander Europe of NATO and candidate for US Democratic Party presidential nomination), KOMERCNI BANKA, BANCO POPOLARE, PEPSI, UNILEVER (AXEjet project)
- 2002 - 2006
CEE Marketing Communications Manager
DELOITTE Central Europe
- In charge of the communication in the regional firm representing 16 Central European countries. - CEE “brand champion” - Creation and implementation of CEE regional communication strategy / campaigns. - Implementation of new brand strategy and identity standards. - Re-branding from Deloitte & Touche to Deloitte. - Consolidation and streamlining of internal and external communication channels.
- 1998 - 2002
Founder and Executive Director
Transparency International
• Led international team of 15 people. • Planned and managed operations, including projects design and supervisory, marketing and communication activities, lobbying, sales/fundraising, HRM, budgeting and finance. • Director of the 10th IACC - premium global forum of anti-corruption experts - (1300 paying participants from 150 countries- Keynote speakers: Czech President Vaclav Havel, Mexican President Vicente Fox, Philantropist George Soros, President of EBRD Jean Lemierre, Head of Interpol Ronald Noble)
- 1996 - 1998
Account Manager
OGILVY
• Responsible for development and implementation of marketing communication strategies and initiatives for major blue-chip clients (Unilever/Algida ice cream products portfolio, Ford, Absolut Vodka, Pepsi, IBM, Radioactive waste repository agency and ZPMVCR – top Czech health insurance company). • In charge of client relations with sound experience in the areas of Marketing, Brand development, PR
Ausbildung von Michal Burian
The Open University Business School, Milton Keynes
Management
The Open University Business School, Milton Keynes
Sprachen
Englisch
Fließend
Tschechisch
Muttersprache
Deutsch
Gut
Russisch
Grundlagen
Spanisch
Grundlagen
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