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Michal Burian

Selbstständig, Consultant, PLEON Impact / KETCHUM PLEON
Prague, Tschechische Republik

Fähigkeiten und Kenntnisse

New Business Development Strategies
Online Marketing
Web Strategies
Client Service 2.0
Insurance 2.0
Banking 2.0
B2B / B2C Communication strategies

Werdegang

Berufserfahrung von Michal Burian

  • Bis heute 19 Jahre und 5 Monate, seit 2006

    Consultant

    PLEON Impact / KETCHUM PLEON

    Development and implementation of marketing communication strategies and initiatives for clients: DIRECT POJISTOVNA (direct insurance market leader in CZ), LUKOIL - PROJECTS: - IPO of VGP group (developer and operator of logistics complexes and semi-industrial parks in CEE region) - Press conference for WESLEY CLARK (former Supreme Allied Commander Europe of NATO and candidate for US Democratic Party presidential nomination), KOMERCNI BANKA, BANCO POPOLARE, PEPSI, UNILEVER (AXEjet project)

  • 2002 - 2006

    CEE Marketing Communications Manager

    DELOITTE Central Europe

    - In charge of the communication in the regional firm representing 16 Central European countries. - CEE “brand champion” - Creation and implementation of CEE regional communication strategy / campaigns. - Implementation of new brand strategy and identity standards. - Re-branding from Deloitte & Touche to Deloitte. - Consolidation and streamlining of internal and external communication channels.

  • 1998 - 2002

    Founder and Executive Director

    Transparency International

    • Led international team of 15 people. • Planned and managed operations, including projects design and supervisory, marketing and communication activities, lobbying, sales/fundraising, HRM, budgeting and finance. • Director of the 10th IACC - premium global forum of anti-corruption experts - (1300 paying participants from 150 countries- Keynote speakers: Czech President Vaclav Havel, Mexican President Vicente Fox, Philantropist George Soros, President of EBRD Jean Lemierre, Head of Interpol Ronald Noble)

  • 1996 - 1998

    Account Manager

    OGILVY

    • Responsible for development and implementation of marketing communication strategies and initiatives for major blue-chip clients (Unilever/Algida ice cream products portfolio, Ford, Absolut Vodka, Pepsi, IBM, Radioactive waste repository agency and ZPMVCR – top Czech health insurance company). • In charge of client relations with sound experience in the areas of Marketing, Brand development, PR

Ausbildung von Michal Burian

  • The Open University Business School, Milton Keynes

  • Management

    The Open University Business School, Milton Keynes

Sprachen

  • Englisch

    Fließend

  • Tschechisch

    Muttersprache

  • Deutsch

    Gut

  • Russisch

    Grundlagen

  • Spanisch

    Grundlagen

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