Michel Nammour

Lead and direct major local and regional client accounts, working to deliver custom-tailored, multi-channel advertising solutions. Responsible for developing negotiation strategies, goals, timelines and deliverables within scope of client contract. Investigate ways to achieve optimum profit for the agency without compromising schedule or performance.

Created and managed partnerships with key media suppliers and publishers to buy multi-channel services. Developed and drove media strategies, and executed business critical acquisition campaigns. Responsible for estimating, negotiating, placement, securing added value, reporting, and posting of assigned markets. Additionally, served as a key manager of all annual clients and yearly accounts forecasts. Measure and report performance of media campaigns, gain insights and assess against goals.

Structured and led media unit at PHD, tasked with driving client media strategies, media supplier negotiations and executing business critical acquisition campaigns. Served as Head of Public Relations for numerous clients, working to advance client initiatives and creative innovative ways to reach new target audiences.

Developed and drove media strategies, and executed business critical acquisition campaigns. Responsible for estimating, negotiating, placement, securing added value, reporting, and posting of assigned markets. Worked on monitoring, analyzing and the learnings of competitor’s activities helping the client (marketing department) to improve the weakness and benefit from new media opportunities not implemented by them.

Led media planning, evaluation, buying, daily media monitoring and account invoicing/financial operations. Built outstanding relationships with clients, devising recruiting solutions for prospective clients based on individual business needs, goals and objectives.

Understand the main principles and concepts of the advertising and marketing field. Develop full advertising and marketing plans and campaigns that meet client needs and market requirements.